SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following table illustrates Starbucks SWOT analysis: Strengths 1. Extensive, but focused brand portfolio 2. High profit margin and solid financial position 3. Market leadership in the global scale 4. Customer services and brand positioning 5. Increasing presence in emerging economies Weaknesses 1. Overly dependence on the US market 2. Overly expensive prices 3. Brand image weakened due to a number of incidents 4. Extensive dependence of revenues on Arabica coffee beans price 5. Imitable products and competitive advantage Opportunities 1. Diversification of business 2. Increased focus on organizational ethical behaviour 3. Entering into strategic cooperation 4. Reforming the pricing structure 5. Increasing focus on mobile ordering Threats 1. Leadership failure by new CEO Laxman Narasimhan 2. Dramatic increase of coffee beans costs 3. Decline in consumption of coffee due to health concerns 4. Emergence of direct and indirect competition 5. Disruption in supply-chain Starbucks SWOT Analysis Strengths in Starbucks SWOT Analysis 1. Starbucks Corporation maintains an extensive, yet highly focused brand portfolio. At the same time, all brands belonging to Starbucks portfolio including Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and Ethos are popular drinks and beverages of premium class. The company also sells merchandise products such as coffee- and tea-brewing equipment, Verismo® System by Starbucks, mugs and accessories, packaged goods, books and gifts. Starbucks is able to apply its competitive advantage and extensive experience in the promotion and sales towards each product within its portfolio thanks to the shared features of these products associated with high quality for a premium price. 2. In fiscal year 2021 Starbucks generated consolidated revenues of USD 29,1 billion an increase of 24% compared to the previous year. The global coffeehouse chain enjoyed a…Starbucks SWOT Analysis
Wednesday, October 5, 2022
Research Methodology
SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following table illustrates Starbucks SWOT analysis: Strengths 1. Extensive, but focused brand portfolio 2. High profit margin and solid financial position 3. Market leadership in the global scale 4. Customer services and brand positioning 5. Increasing presence in emerging economies Weaknesses 1. Overly dependence on the US market 2. Overly expensive prices 3. Brand image weakened due to a number of incidents 4. Extensive dependence of revenues on Arabica coffee beans price 5. Imitable products and competitive advantage Opportunities 1. Diversification of business 2. Increased focus on organizational ethical behaviour 3. Entering into strategic cooperation 4. Reforming the pricing structure 5. Increasing focus on mobile ordering Threats 1. Leadership failure by new CEO Laxman Narasimhan 2. Dramatic increase of coffee beans costs 3. Decline in consumption of coffee due to health concerns 4. Emergence of direct and indirect competition 5. Disruption in supply-chain Starbucks SWOT Analysis Strengths in Starbucks SWOT Analysis 1. Starbucks Corporation maintains an extensive, yet highly focused brand portfolio. At the same time, all brands belonging to Starbucks portfolio including Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and Ethos are popular drinks and beverages of premium class. The company also sells merchandise products such as coffee- and tea-brewing equipment, Verismo® System by Starbucks, mugs and accessories, packaged goods, books and gifts. Starbucks is able to apply its competitive advantage and extensive experience in the promotion and sales towards each product within its portfolio thanks to the shared features of these products associated with high quality for a premium price. 2. In fiscal year 2021 Starbucks generated consolidated revenues of USD 29,1 billion an increase of 24% compared to the previous year. The global coffeehouse chain enjoyed a…
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