I want to look at market reaction in response to earnings announcements, and I have a dataset in the following format:
Code:
ticker company_id date_id date event_date rm ret ar surp
I have looked at the Princeton page already (https://dss.princeton.edu/online_hel...ventstudy.html), tried to follow it but got a little lost because my data is not entirely the same format as that one.
I want something like this in the end: ar = x1*day_m5 + x2*day_m4 + ... so I can see how the returns react in the days leading up to, on the day of, and after the announcement.
Thank you!
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