Ecosystem can be defined as “a biological community of interacting organisms”[1]. In technology terms, ecosystem refers to a group of devices and software that represent a single collaborative network. Apple ecosystem is one of the main competitive advantages associated with the brand. Third-party products are not usually compatible with Apple products and all products belonging to Apple portfolio work well with each-other. At the same time, the ecosystem of Apple is much more than just a collection of more than 1,5 billion active devices[2] or services that work seamlessly. Thanks to services such as iCloud, airplay, and airdrop, one can start a task in on one Apple device and continue it on another and there is no need to download or install anything. Moreover, Apple ecosystem offers features like AirDrop, iMessage, and FaceTime on macOS; unlocking a Mac laptop with an Apple Watch; or auto-pairing and finding lost AirPods, and the list goes on. Today, Apple ecosystem is widely considered to be the best in the industry, and arguably in the world. Theoretically, no one has to get locked into Apple ecosystem and you can purchase and use only one Apple product; nevertheless, pairing different Apple products can offers advanced user convenience and functionalities. For example, if you use iPhone and Mac, you can get phone calls to your computer even when your iPhone is nowhere near you and you can also send and receive phone text messages on your Mac. In other words, to make the most of an iPhone, you will have to use an Apple computer, like a MacBook Air or a MacBook Pro. As illustrated in figure below, all products belonging to Apple ecosystem are highly compatible with each-other and the purchase of one product belonging to the brand’s portfolio often leads to the purchase of…Apple Ecosystem: closed and effective
Tuesday, February 23, 2021
Research Methodology
Ecosystem can be defined as “a biological community of interacting organisms”[1]. In technology terms, ecosystem refers to a group of devices and software that represent a single collaborative network. Apple ecosystem is one of the main competitive advantages associated with the brand. Third-party products are not usually compatible with Apple products and all products belonging to Apple portfolio work well with each-other. At the same time, the ecosystem of Apple is much more than just a collection of more than 1,5 billion active devices[2] or services that work seamlessly. Thanks to services such as iCloud, airplay, and airdrop, one can start a task in on one Apple device and continue it on another and there is no need to download or install anything. Moreover, Apple ecosystem offers features like AirDrop, iMessage, and FaceTime on macOS; unlocking a Mac laptop with an Apple Watch; or auto-pairing and finding lost AirPods, and the list goes on. Today, Apple ecosystem is widely considered to be the best in the industry, and arguably in the world. Theoretically, no one has to get locked into Apple ecosystem and you can purchase and use only one Apple product; nevertheless, pairing different Apple products can offers advanced user convenience and functionalities. For example, if you use iPhone and Mac, you can get phone calls to your computer even when your iPhone is nowhere near you and you can also send and receive phone text messages on your Mac. In other words, to make the most of an iPhone, you will have to use an Apple computer, like a MacBook Air or a MacBook Pro. As illustrated in figure below, all products belonging to Apple ecosystem are highly compatible with each-other and the purchase of one product belonging to the brand’s portfolio often leads to the purchase of…
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