SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following Table 1 illustrates Tesla SWOT analysis: Strengths 1. First mover advantage 2. Increasing numbers of vehicles sales 3. Expertise in innovation 4. Brand equity Weaknesses 1. Expensive price tags of Tesla vehicles 2. Huge amount of debt (USD 11.69 billion) 3. History of over-promising and under-delivering the quantity of vehicles 4. Limited global presence Opportunities 1. Development of lower priced models 2. Strengthening of Tesla ecosystem 3. Shifts in consumer environmental attitudes 4. More government incentives Threats 1. Manufacturing delays risks 2. Crashes and fires in Tesla cars 3. Threat of new competition 4. Decrease in the price of oil Table 1 Tesla SWOT analysis Strengths in Tesla SWOT Analysis 1. Tesla benefits from the first mover advantage in alternative fuel vehicles manufacturing to a considerable extent. The company was established in 2003 with the mission “to accelerate the world’s transition to sustainable energy”, right after auto giant General Motors recalled and destroyed its EV1 electric cars.[1] Today, Tesla is an undisputed global market leader in electric vehicles segment. It can be argued that being the first global company exclusively focusing on electric vehicles, Tesla is in a good position to achieve a long-term growth. 2. The numbers of electric vehicles sold by Tesla has been increasing. As illustrated in Figure 1 below, the alternative fuel vehicles manufacturer delivered 180,000 vehicles in the last quarter of 2020. Increasing numbers of vehicles sales is strategically important for the company in a way that it allows benefiting from economies of scale and consequently, the alternative fuel vehicles manufacturer can become more profitable. Figure 1 The numbers of Tesla vehicles delivered worldwide[2] 3. Innovation is placed at the core of Tesla business strategy and…Tesla SWOT Analysis
Sunday, April 25, 2021
Research Methodology
SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. The following Table 1 illustrates Tesla SWOT analysis: Strengths 1. First mover advantage 2. Increasing numbers of vehicles sales 3. Expertise in innovation 4. Brand equity Weaknesses 1. Expensive price tags of Tesla vehicles 2. Huge amount of debt (USD 11.69 billion) 3. History of over-promising and under-delivering the quantity of vehicles 4. Limited global presence Opportunities 1. Development of lower priced models 2. Strengthening of Tesla ecosystem 3. Shifts in consumer environmental attitudes 4. More government incentives Threats 1. Manufacturing delays risks 2. Crashes and fires in Tesla cars 3. Threat of new competition 4. Decrease in the price of oil Table 1 Tesla SWOT analysis Strengths in Tesla SWOT Analysis 1. Tesla benefits from the first mover advantage in alternative fuel vehicles manufacturing to a considerable extent. The company was established in 2003 with the mission “to accelerate the world’s transition to sustainable energy”, right after auto giant General Motors recalled and destroyed its EV1 electric cars.[1] Today, Tesla is an undisputed global market leader in electric vehicles segment. It can be argued that being the first global company exclusively focusing on electric vehicles, Tesla is in a good position to achieve a long-term growth. 2. The numbers of electric vehicles sold by Tesla has been increasing. As illustrated in Figure 1 below, the alternative fuel vehicles manufacturer delivered 180,000 vehicles in the last quarter of 2020. Increasing numbers of vehicles sales is strategically important for the company in a way that it allows benefiting from economies of scale and consequently, the alternative fuel vehicles manufacturer can become more profitable. Figure 1 The numbers of Tesla vehicles delivered worldwide[2] 3. Innovation is placed at the core of Tesla business strategy and…
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