Dear all,
Does anyone know how can the market shares after a mixlogit model, including price, be estimated? For example in the example Hole (2007) used, how can we estimate the market share for a well-known supplier at a given price?
The example of the data set is
Code:
* Example generated by -dataex-. To install: ssc install dataex
clear
input byte(y price contract local wknown tod seasonal) int(gid pid)
0 7 5 0 1 0 0 1 1
0 9 1 1 0 0 0 1 1
0 0 0 0 0 0 1 1 1
1 0 5 0 1 1 0 1 1
0 7 0 0 1 0 0 2 1
0 9 5 0 1 0 0 2 1
1 0 1 1 0 1 0 2 1
0 0 5 0 0 0 1 2 1
0 9 5 0 0 0 0 3 1
0 7 1 0 1 0 0 3 1
0 0 0 0 1 1 0 3 1
1 0 0 1 0 0 1 3 1
0 0 1 0 1 0 1 4 1
0 9 1 0 0 0 0 4 1
0 7 0 1 0 0 0 4 1
1 0 5 0 1 1 0 4 1
1 0 0 1 0 1 0 5 1
0 9 1 0 1 0 0 5 1
0 0 0 0 0 0 1 5 1
0 7 5 0 1 0 0 5 1
end
And the estimated model is

Code:
global randvar "contract local wknown tod seasonal"
mixlogit y price, rand($randvar) group(gid) id(pid) nrep(100)
So after this estimation, how can we estimate the market share for a wknown, or local supplier if prices were 7?

I would really appreciate you help.

Best,
Emma