Corporate culture of Apple plays an important role in efficiently maintaining its operations in the global scale with 164,000 full-time equivalent employees.[1] Apple organizational culture used to have a reputation of being harsh, demanding and intimidating under the leadership of founder and late CEO Steve Jobs. However, it can be argued that since assuming the top leadership in 2011, Tim Cook has invested considerable efforts towards ‘humanising’ the brand. Specifically, unlike his predecessor, Tim Cook has spoken out about human rights, privacy, immigration reform and environmental issues.[2] Apple corporate culture integrates the following important features: 1. Creativity and innovativeness. Apple pursues the business strategy of product differentiation with the focus on the design and functionality of products and services. An effective implementation of this strategy in practice requires a high level of creativity and innovativeness from employees at all levels. Accordingly, in order to encourage their employees to be more creative and innovative, the company attempts to develop relevant working environment. Creative design of Apple Campus, informal dress codes and creatively designed working space can be mentioned to illustrate this point. 2. Working under pressure. Ability to work under pressure is a must-have skill for Apple employees at all levels. In fact, it is challenging to work for the first company ever to be valued at $3 trillion. Most projects have strict and short deadlines and working long hours is a norm in the company. CEO Tim Cook sets example in terms of his loyalty to the company and working long hours. He is known for sending emails to employees at 4:30 am. Moreover, Sunday is a work night for many managers at Apple because of the executive meeting the next day. Not everyone can sustain to work at such an intense rate. But employees who survive within the first…Apple Organizational Culture Secrecy and Maximum Benefit from Human Resources
Tuesday, July 4, 2023
Research Methodology
Corporate culture of Apple plays an important role in efficiently maintaining its operations in the global scale with 164,000 full-time equivalent employees.[1] Apple organizational culture used to have a reputation of being harsh, demanding and intimidating under the leadership of founder and late CEO Steve Jobs. However, it can be argued that since assuming the top leadership in 2011, Tim Cook has invested considerable efforts towards ‘humanising’ the brand. Specifically, unlike his predecessor, Tim Cook has spoken out about human rights, privacy, immigration reform and environmental issues.[2] Apple corporate culture integrates the following important features: 1. Creativity and innovativeness. Apple pursues the business strategy of product differentiation with the focus on the design and functionality of products and services. An effective implementation of this strategy in practice requires a high level of creativity and innovativeness from employees at all levels. Accordingly, in order to encourage their employees to be more creative and innovative, the company attempts to develop relevant working environment. Creative design of Apple Campus, informal dress codes and creatively designed working space can be mentioned to illustrate this point. 2. Working under pressure. Ability to work under pressure is a must-have skill for Apple employees at all levels. In fact, it is challenging to work for the first company ever to be valued at $3 trillion. Most projects have strict and short deadlines and working long hours is a norm in the company. CEO Tim Cook sets example in terms of his loyalty to the company and working long hours. He is known for sending emails to employees at 4:30 am. Moreover, Sunday is a work night for many managers at Apple because of the executive meeting the next day. Not everyone can sustain to work at such an intense rate. But employees who survive within the first…
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