Square Inc. is a global financial services and digital payments company based in San Francisco, USA. Founded by co-founder of Twitter, Jack Dorsey and Jim McKelvey in 2009, the company started with selling card readers that enabled small businesses to accept credit cards. Since that time Square has evolved into an international financial services and mobile payments platform providing an ecosystem of integrated products and services. In 2019 Square processed USD106.2 billion of Gross Payment Volume (GPV), which was generated by nearly 2.3 billion card payments from 407 million payment cards. At the end of 2019, Square point of sale ecosystem had over 180 million buyer profiles and approximately 230 million items were listed on Square by sellers. The financial unicorn generated net income of USD375.4 million in 2019, employing 3,875 people full-time. Square business strategy is based on simplification of financial transactions and the company has developed an expanding ecosystem of products and services. The finance sector disruptor has certain business advantages such as the first mover advantage and strong leadership by CEO Jack Dorsey. At the same time, there are certain weaknesses associated with Square. These include lack of global presence, high employee turnover and dependence on payment cards networks. The payments company faces a set of potential threats as well such as increasing complexity of the business, cyberattacks and emergence of new competitors. Leadership style at Square can be classified as purpose-driven leadership and the payments company has a purpose to make it easier for everyone to participate in the economy. Furthermore, Square leadership appreciates teamwork and focuses on benefiting from team effort to a great extent. Square Inc. Report contains the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S…